December 15, 2010

Techcraft Manufacturing Inc. announces new logo.

Montreal, QC 

TechCraft today unveiled it's new corporate identity and logo.  The new logo is designed to reflect today's TechCraft, a customer centric company built on a history of innovative ideas and products that meet the needs of the retail community.


"We have transformed TechCraft from a prime manufacturer to a global sourcing company that can meet the varied needs of our diverse client base", notes Michael Selim, President and CEO of TechCraft.  We have expanded into new markets, significantly advanced our product offerings, acquired new capabilities and bolstered our infrastructure. We have made these investments to ensure that we empower our customers to best serve their consumers, while they do it profitably and painlessly.


Earl Dozier, Vice President Sales for TechCraft said, "Our new logo reflects the new capabilities of our company.  We have made a complete transformation from a manufacturer of OEM designs to a versatile and wide spanning global sourcing company that can respond to our customers with our relationships throughout the Pacific rim.  Our mission continues to be focused on exceeding our customers expectations in every aspect of our business."


The new TechCraft logo is an upper and lower case treatment of the TECHCRAFT name in TechCraft's traditional blue.  The name is preceded with a spherical symbol, in a shape that symbolizes TechCraft's true global nature as well as the ongoing commitment to customer care and service.